This case study project earned 3rd place in the Google Kapwa Mentorship Program Case Study Competition; we were evaluated primarily on design and interface. Part of the competition rubric was also feasibility of implementation, marketing and strategy. Most of the case details are under NDA, but our solution and brief description of client needs is below ↓
Looking to be a space where technology meets education
ConnectEd is a nonprofit organization aiming to bridge the technology and education divide in rural communities in the Philippines. The goal is to ultimately provide high school and college students with access to quality education.
Seeking a Google-based, custom solution
The organization aims to leverage existing Google Workspace tools and develop their own custom software. ConnectEd also struggles to maximize its marketing and customer acquisition strategies.
Scalable, sustainable and ethical
The overall solution, including its operations and revenue, has to possess long-term financial viability. It also has to be informed by the organization's core values of equity, innovation and empathy.
Boardible is a multiplayer board game platform, so it originally used 'UserTag' to link users in the same room. UserTag was a large pain point for users, so they gravitated toward familiar, industry-standard concepts like room codes and a ‘share’ feature. None of the users I interviewed could use the UserTag properly. Revising the user-to-user connection interface would be essential to increasing user conversion.
Timeline
October 2024
Skills + stack
wireframing, prototyping
Team
Jasmine O. Julian N., Reiden W
Google KMP
Google KMP
Powering AI-enhanced teaching and learning in rural areas
Powering AI-enhanced teaching and
learning in rural areas
One of the things we wanted to emphasize in our design was learnability. In rural areas, access to technology may be limited or sparse. By utilizing a familiar UI framework found in SMS messaging, the learning curve for new users flattens. We wanted to carry this trend of simplicity in our other screens, too.
Looking to be a space where technology meets education
ConnectEd is a nonprofit organization aiming to bridge the technology and education divide in rural communities in the Philippines. The goal is to ultimately provide high school and college students with access to quality education.
Seeking a Google-based, custom solution
The organization aims to leverage existing Google Workspace tools and develop their own custom software. ConnectEd also struggles to maximize its marketing and customer acquisition strategies.
Scalable, sustainable and ethical
Categories are quite popular and many liked the organization. In my first overview of the current design, I noted a few instances of repetition that can be eliminated.
As my research developed, I also looked into how category names influence users' interactions with them. For example, nods to pricing — which appeared in some categories — was noted to be a worry for some users.
Client needs
Client needs
This case study project earned 3rd place in the Google Kapwa Mentorship Program Case Study Competition; we were evaluated primarily on design and interface. Part of the competition rubric was also feasibility of implementation, marketing and strategy. Most of the case details are under NDA, but our solution and brief description of client needs is below ↓
Meet AITA!
Meet AITA!
One of the things we wanted to emphasize in our design was learnability. In rural areas, access to technology may be limited or sparse. By utilizing a familiar UI framework found in SMS messaging, the learning curve for new users flattens. We wanted to carry this trend of simplicity in our other screens, too.
That's all for now!
Email me if you'd like to find out more details about this case.
Email me if you'd like to find out more details about this case.
That's all for now!